GIVEAWAY

I am doing a giveaway on my Instagram for a gorgeous cat cushion

All you have to do is follow my Instagram and tag three friends:)

Please enter!!!

 

https://www.instagram.com/gembobs_crafts/

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Books that I found helpful with my online business

I thought I’d do I post about the books I’ve used throughout my etsy journey. I find information online as well but I love books. I am abit obsessed and I love nothing more then visiting the library, especially now I love in York and there is a lovely library.

I have just recently spotted this book – from passion to profit.

I found this extremely helpful. Obviously I already have my business up and running but it still helped with figuring out other things like the worksheets. I got this from the library so I cannot write in it but I will probably buy it tbh. I liked the fact it’s pink, bright, chatty and friendly. Not too many difficult words and not long sentences so I get bored. It helps you figure out your dream customer, what you target market is, resources for selling on the best sites and marketplaces, advertising etc. It also has a few story’s of crafters who are already established and what advice they have. I really recommend this. You can get the book on Amazon here-From Passion to Profit – Start Your Business in 6 Weeks or Less!: A step-by-step guide to making money from your hobby by selling online

 

Craft Show & Sell

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I really liked this book, very helpful but didn’t really offer me any new information because i have already read quite a bit on selling already. If you are just starting out i would suggest you get this though 🙂

“Through highly visual, step-by-step tutorials and inspiring profiles on some of the world’s most successful crafters, Craft Show & Sell delivers all the advice and vision that today’s crafters need to take their brand or business forward into a new realm. Step into the workspaces, shops and online personalities of those global designers and expert makers who have turned the art of craft – be it knitting, crochet, sewing, jewellery-making, paper engineering or printing – into a successful business model. Be inspired by through-the-keyhole ventures into their atmospheric and often ingenious craft spaces, with a range of insider projects to help organise and energise your craft room. Get top tips on how to merchandise and sell items online, at craft fairs, at markets, in shops or at pop-up events or exhibitions. Plus, learn how to build a personality-driven brand, create and write a better blog or website, document your work through better photography and analyse your results to help take your business into the future.”

Get it here – craft show and sell

How To Sell Your Crafts Online

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These are step by step actions which i find really helpful tbh, and how to use social media which is something i used to struggle with!

“Getting noticed on Etsy amongst 400,000 competitors is tough, but with this accessible guide, it can be done. You will learn how to boost your Etsy shop sales, attract more potential customers, and stand out in your field. Author Derrick Sutton lays out his secrets to success with simple, yet effective step-by-step actions that are accompanied by easy-to-follow screenshots. Even crafters who aren’t internet savvy will have no trouble completing the easy lessons and tasks to ensure that your shop is fully optimized. Derrick shares his priceless advice on a variety of topics including: how to design a catchy Etsy banner; a crash course on photographing your goods; how to use Google Analytics to track your progress; tips on how to use Facebook and Twitter effectively; fail-safe copywriting secrets. Where to gain inspiration for blog posts; and, how to take advantage of Etsy’s Forums, Treasuries, Alchemy, and much more!”

Get it here – How to sell your crafts

 

Online Marketing for Your Craft Business: How to get your handmade products discovered, shared and sold on the internet

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One of my faves as i like the layout and i think the explanations are simple and easy to understand.

If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don’t plan their content and they don’t measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results. Don’t let this happen to your craft business!

Get it Here – Online marketing

 

Will be adding lots more as i read them!

Five simple tips to get your etsy shop started.

I know alot of people who struggle to get sales on Etsy. I have built mine up over the years, it does better each year and this last year it has really grown, and I can only put this down to advertising and social media

I started using Instagram (gembobs_crafts) seriously a few months ago and I think now I am a tad addicted! I love the way you can search for anything, the gorgeous images of endless inspiration, how you can gain an insight into other crafters lives and interact with them. You can even interact partly with celebrities if you like that kind of thing! I now follow some really creative and talented makers who I love to see on a daily basis and watch how there products grow. Anyway… I’m going to list five ways in which you can hopefully grow and spread awareness to your etsy shop which have worked for me so far. You cannot just sit back and wonder why sales are not happening, you actually have to work hard at this.

1. Sign up to lots of social media platforms. I have Twitter, Instagram, Facebook, Pinterest. The more you are active on, the more exposure you will get and therefore advertising yourself.

2. Use good photography. I have just started using my Samsung S7 to take all my photos, i used to have a DLSR but i just found it too cumbersome and it was a hassle to get it set up etc so i found myself not taking too many photographs. i always have my phone with me so i now take so many photos that i can use on my Etsy and Instagram. I try to use a white background(i have white walls in my house) and adjust the brightness and contrast on them to make them stand out. I follow some amazing people on Instagram who are very talented at creating gorgeous photos using props. You should really check them out and see if they will inspire you to create something like this as its a great way to get your products looking fab. One of my favourite Instagrams is – https://www.instagram.com/emilyquinton/ founder of Makelight.

3. Right, it’s time to talk about SEO which I know a lot of people get scared of and try to avoid. I have read up about it quite alot but I still don’t understand it massively tbh. In my shop all I have done is – updated the title to create as many ‘search terms’ in as possible. Try to imagine you are the buyer, and you are searching for your own products. What would you type in? Maybe ask your friends to say what they would type in aswell. Put these in your title. It doesn’t matter if you title looks wierd or really long,people don’t care.

Next, go to your description and in the first few lines copy and paste your title at the top.

Next, go to your tags and type in your search terms IN ORDER in to the tags. This is really important. Use all 13 tags as well.

Use as many photos as you can. The more photos of your product the better and the better chance of getting a sale.

Have more then 50 listings in your shop, you have more chance getting seen in searches.

I know it sounds like a lot of faff and your doing everything just to get seen, but this is how etsy is. The market now is so full that SEO is very important.

4. One thing that I have started doing recently is emailing my customer when they have received my toy. I received a 5 star review and a lovely comment on my snake(the first one i had sold) and I was really happy, so I emailed her and said thank you. I got an email back saying she was very happy and could she possibly buy another for her other son? Now I know for a fact she wouldn’t have bought one if I hadn’t emailed her. Connection helps, so connect with your customers and really make them feel special. They like that 😉

5. I ALWAYS make sure my packaging is lovely, and I add in a handwritten (I think this is important) note saying thank you and could they please leave a review. Reviews help your shop. I know this might be cheating but maybe at the start, offer your friends and family a massive discount on your items so they buy them on etsy and get them to leave a review. It will build your shop up. People like to look at reviews, I sure Do!!!!

So…. They are my basic steps to making sure your etsy shop is running ok and hopefully it will help a tad. Obviously there is loads more ways and a simple search in Google and YouTube will lead to masses of info which can sometimes get a bit overwhelming.

If you need any help just email me or comment here. I will always help you. I love shopping small and I think independent business are Brill, so the more I can help the better.

Back from Paris!

Well I’m back in the lovely York now, it’s been an amazing two weeks I have enjoyed it so much and havnt stopped! My favourite things that I did in Paris were:

  • National History Museum, just beautiful grounds and the zoo is fab
  • Centre of Pompidou, saw amazing works by Kandinsky and Klee!!
  • The Louvre, obviously amazing but the outside grounds and the funky pyramid glass statues are gorgeous
  • Wondering around all the pretty streets, walking along the river and seeing the Notre dame and other pretty buildings.

So that’s my favourite things that I did but obviously everyone is different and likes different things etc.

I’m quite glad I’m going back because I havnt been able to do anything crafty in TWO WEEKS. I am actually getting withdrawals now because I normally sew everyday. I don’t know what other people do? On the evening like what do you do when you havnt got any crafts to do???

I’ve got five orders from etsy to make, a bag to send, and two people have requested some handmade curtains for me to make so I’m gonna get straight into the orders. I’ve been updating my SEO on my etsy site so hopefully that will help as well.

Kind of want to make other animals but not sure which ones? What are you favourite cushions in my shop and what would you like to see more of?

Bye bye bloggers!!

DIY :: VINTAGE SHEET SKETCH JOURNAL

 I wanted to throw together a super quick journal with blank pages that could be used for throwing in a purse, taking along, and using for sketches. I decided to use a vintage sheet (and a vintage button), lined with white fabric for a cover, a button and tie closure, and blank recycled paper pages.

 Supplies:
+ 9″x12″ piece of vintage sheet fabric (or any fabric)
+ 9″x12″ piece of white fabric
+ large button
+ 7″ piece of decorative ribbon
+ 10 sheets blank recycled computer paper
+ needle and thread
+ sewing machine, scissors (for trimming)
+ butterfly document clips (to hold pages in place while sewing, not pictured)

Begin by sewing the button to the vintage sheet. This way the thread won’t show through on the inside cover. Next, pin the sheet to the white fabric, and pin the piece of decorative ribbon opposite and lined up with the button (see picture).

I simply sewed the two pieces together with about a 1/2″ seam allowance. I started where the ribbon was pinned to reinforce it.

Sew all around the perimeter and then you have a nice looking little journal shell.

Using the document clips, clip the paper in place, centered on all sides of the fabric shell (sorry for the weird blurry picture!)

I measured in 5.5″ and made a couple marks so I would know where to sew down the middle.

Sew down the middle and backstitch on both ends. Trim the extra threads off.

Voila! A quick and easy vintage sheet sketch journal 🙂

 
 
from the beautiful blog http://thecreativeplace.blogspot.co.uk